The biggest barriers that keep multicultural men from applying to the
Peace Corps is the fear of missing out and falling behind.
We came up with a recruitment campaign, "Do the Unexpected" to flip that fear on its head—encouraging our audience to leave their everyday lives behind and do something greater.
Peace Corps is the fear of missing out and falling behind.
We came up with a recruitment campaign, "Do the Unexpected" to flip that fear on its head—encouraging our audience to leave their everyday lives behind and do something greater.
VIDEO: "SAID NO ONE EVER"
We produced a video ad poking fun at everyday moments that our audience could relate to, and we inserted humor to portray the Peace Corps
in an entirely new light to this audience.
in an entirely new light to this audience.
SOCIAL ADS
Social and banner ads drove our audience to apply online.
BUzzfeed articles
We partnered with BuzzFeed to come up with articles that
would resonate with our audience.
I helped come up with said ideas.
would resonate with our audience.
I helped come up with said ideas.
NPR CODE SWITCH PODCAST ADS
Wrote some podcast ads!
Podcast Ad 1
Podcast Ad 2
Podcast Ad 3
VIDEO SERIES: REAL LIFE HACKS
Research showed that current Peace Corps volunteers used different techniques and hacks to overcome some of the challenges of living in underdeveloped countries such as access to electricity, clean water, and refrigeration.
We also found that they loved sharing them—so we created videos
to teach tips and tricks volunteers can use on the field.
We also found that they loved sharing them—so we created videos
to teach tips and tricks volunteers can use on the field.
REAL ANSWERS FROM VOLUNTEERS
To debunk the myths around Peace Corps service, we crafted questions and interviewed current volunteers in a series of short videos
—tackling topics like safety and finances.
—tackling topics like safety and finances.
REAL PERSPECTIVES
Shared stories of PC Volunteers engaging with their communities.
CONTENT HUB: REAL LIFE GUIDE
AWARDS
Over 10 awards including the Webby Awards, Addy's Gold & Silver, WOMMYs, Business Insider, Holmes Report, SABREs...
Over 10 awards including the Webby Awards, Addy's Gold & Silver, WOMMYs, Business Insider, Holmes Report, SABREs...
