When Five Guys came to us, they were growing at a record pace all over the world.
They needed brand messaging to be consistent across the globe.
So we created a unifying brand platform and global brand guidelines.
We also developed their first paid media campaign ever.
So we created a unifying brand platform and global brand guidelines.
We also developed their first paid media campaign ever.
MANIFESTO & BRAND GUIDELINES
I wrote Five Guys' global brand guidelines, including the brand platform statement and manifesto,
tone of voice, and social media guardrails. I can't show the full document, but here's a glimpse.
MENU WRITING
I also wrote their menu, which was arguably the most fun (and satisfying) part of this project.
I got to eat a lot of burgers and fries... for research purposes.
Check it out here and click on each item to see the descriptions.
I got to eat a lot of burgers and fries... for research purposes.
Check it out here and click on each item to see the descriptions.
MILKSHAKES SOCIAL CAMPAIGN
We shot close-up videos of delicious Five Guys milkshakes and placed ads on social media, Waze, and Google Maps.
A seemingly simple campaign, it drove an additional $10 million milkshake
dollars to Five Guys stores.
A seemingly simple campaign, it drove an additional $10 million milkshake
dollars to Five Guys stores.
