We partnered with celebrity chef Marcus Samuelsson to co-create a social content series for Glenmorangie. We came up with and promoted special pairings and recipes that used different expressions. All content was housed on Glenmorangie.tumblr.com.
PROMOTIONAL VIDEO
SOCIAL AMPLIFICATION
I wrote social copy and created a social calendar to promote all campaign content.
THANKSGIVING
We saved some of our content for Thanksgiving season.
Results:
1.6M Impressions
146,453 Engagements
8.84% Engagement Rate
Awards:
WOMMY AWARD: INFLUENCER CAMPAIGN
Winner for most effective and creative use of an influencer marketing program.
1.6M Impressions
146,453 Engagements
8.84% Engagement Rate
Awards:
WOMMY AWARD: INFLUENCER CAMPAIGN
Winner for most effective and creative use of an influencer marketing program.
Coverage:
