The brief: After a successful Cheez-It product launch campaign I led, Kellogg's came back to us for another product launch: this time Club Crisps. Kellogg's wanted to tie Club Crisps with streaming occassions for Amazon customers.
The insight: We noticed that after a long day, snacking often becomes a catalyst for relaxation for the brand's target audience (women aged 25-49). Inspired by this insight, we set out to encourage customers to incorporate Kellogg's Club Crisps into their evening wind down routine.
The idea: We came up with a branded virtual destination called The Wind Down Club, designed to help customers unwind and discover new ways to enjoy Club Crisps. I came up with the campaign concept & tactics before transitioning the project to another lovely Copywriter who worked on the execution.
The idea: We came up with a branded virtual destination called The Wind Down Club, designed to help customers unwind and discover new ways to enjoy Club Crisps. I came up with the campaign concept & tactics before transitioning the project to another lovely Copywriter who worked on the execution.
Full creative team that brought everything to life:
Jason Murray (Art Director), Victoria Spagnuolo (Copywriter), Sarah Betts (Creative Director), Simge Okut (Brand Strategist)
The Wind Down Club Digital Experience (Landing Page on Amazon)
The Wind Down Club Digital Experience (Landing Page on Amazon)
The Wind Down Club Digital Experience (Landing Page on Amazon)
The Wind Down Club Fire TV Experience
Streaming TV Video Spots that drove to the Wind Down Club
Streaming TV Video Spots that drove to the Wind Down Club
