Brief
Just in time for World of Warcraft’s 20th anniversary, we needed to get current, lapsed, and new World of Warcraft players to discover and immerse themselves in the vast world and lore of the game.
Insight
The intersection of food and entertainment is undeniable, as fans and content creators meticulously recreate meals from their favourite entertainment: whether it's whimsical dishes from Studio Ghibli films or Bob's Burgers' quirky burger specials. In World of Warcraft, players master in-game meals like Fel Eggs & Ham and Goblin Shortbread to boost characters' abilities. This trend has even spawned bestselling game-inspired cookbooks, allowing fans to bring their virtual culinary adventures into their kitchens.
Idea: Flavours of Azeroth
The "Flavours of Azeroth" campaign invites World of Warcraft players to embark on an epic culinary quest in celebration of the game's 20th year anniversary. The campaign immerses people in the vast world and lore of World of Warcraft through iconic recipes from Azeroth with Amazon Fresh ingredients delivered to customers' doors.
Twitch Cooking Show & Battle
A Twitch Cooking Show & Battle in which 2 streamers representing Horde vs. Alliance battled against each other trying to cook a three-course dinner under time pressure and with Amazon Fresh ingredients, Viewers will be able to spam the chat to add "cooking time" for each streamer. May the best chef win! (Streamed in UK & DE)
Shoppable World of Warcraft Recipes on Amazon Fresh
Branded Amazon Fresh Bags
