The brief:
Jimmy Dean wanted to hijack the conversation on National Egg Day (June 3, 2021) to promote the perfect pairing – eggs & sausage.
The idea:
Most customers have eggs in their fridge – or at least some sort of an egg-like object in their homes. So what if we could turn actual eggs into the vehicle to get customers trying Jimmy Dean Sausage instead of regular ol' bacon?
The execution:
In partnership with Ogilvy Chicago, we built an AR experience using AWS Image Rekognition technology that allowed customers to scan an egg using the Amazon app to win a free Jimmy Dean Sausage from Amazon Fresh. We drove customers to the experience through Amazon media drivers including DSP, Fire Tablet wakescreens and Fresh bag inserts.
The AR Experience
FIRE TABLET ADS
Amazon Fresh Bag Inserts
Awards & Recognition
EFFIE 2022
🏆 Winner | Experiential Shopper Marketing
COMMUNICATION ARTS 2022
🏆 Winner | Advertising Best in Show
ADWEEK AWARDS 2022
🏆 Winner | Best Use of Mobile
🏆 Winner | Best Use of AI/VR/Machine Learning
THE ONE SHOW 2022
🎖 Shortlist | Creative Effectiveness
🎖 Shortlist | Interactive & Mobile Craft
D&AD 2022
🎖 Shortlist | Digital, Use of Technology
CLIOS 2022
🎖 Shortlist
