Brief
Inspire high-quality Spanish tourists to fall in love with Andalucía’s rich cultural heritage, redirecting tourism spending away from low-cost travel experiences to premium destinations.
Insight
Affluent Spanish travellers are increasingly drawn tolife-enriching experiences that immerse them in the history and culture of their destinations, deepening their knowledge and appreciation of each location.
Idea
To transform the Amazon’s platform into portals that transport our audience into Andalucía’s eight regions, inviting them to surrender to each area’s unique historical sights, cultural music, and culinary scene, through a blend of interactive touchpoints designed to ignite curiosity and foster deeper connections.
The AR Experience: Andalucía's Monuments
AR-enhanced Amazon Lockers open the door Andalucía, allowing customers to surrender to the sights by bringing the attractions featured on the locker wrap to life in 3D.
Amazon Lockers
Alexa Experience: Audio Tour of Andalucía
Branded Amazon Fresh Bags
Campaign Hub on Amazon
