One in four moms don't make it past
the first 21 days of breastfeeding.
​​​​​​​
We came up with #22Victories to help moms reach day 22. 
CASE STUDY VIDEO

Example Instagram Story of one of the moms, MJ, 
on day 15 of her breastfeeding journey. See more here.

RESULTS
AWARDS & COVERAGE

ADDY Awards - Best in Show
ADDY Awards - Gold - Online Interactive/Social Media Campaign
ADDY Awards - Silver - Cross-platform Online Campaign
Shorty Awards Winner - Family & Parenting Category
Shorty Awards Audience Honor
Shorty Awards - Silver - Health & Fitness
Webby For Good - Winner 
Webby Awards Finalist
Communication Arts Advertising Awards - Shortlisted for Digital Advertising

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