We created daily content and digital campaigns f0r Hennessy that promoted ongoing brand initiatives such as the "Never Stop, Never Settle" campaign and increased engagement with over 4 million followers.
DAILY SOCIAL CONTENT
I built monthly editorial calendars, came up with and wrote social posts.
SOCIAL CAMPAIGNS
HENNESSY X RYAN MCGINNESS
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LIMITED EDITION BOTTLE
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LIMITED EDITION BOTTLE
Every summer, Hennessy collaborates with an artist to redesign its V.S expression. Ryan McGinness designed the Cognac brand's first glow-in-the-dark bottle for the summer of 2016.
We developed a social campaign "Art of the Chase" to promote the bottle. The campaign drove heavy online sales and quickly became the fastest-selling Hennessy limited edition bottle to date.
We developed a social campaign "Art of the Chase" to promote the bottle. The campaign drove heavy online sales and quickly became the fastest-selling Hennessy limited edition bottle to date.
HENNESSY X RYAN MCGINESS - INSTAGRAM FILTER REVEAL
For each limited edition bottle, Hennessy throws an exclusive party with a celebrity performer. We came up with an interactive event promotion tactic featuring an Instagram filter reveal.
The Instagram photos prompted the viewer to take a screenshot and repost it with the correct filter – revealing the Ryan McGinness x Hennessy logo. Those who won were given tickets to the exclusive launch party in different cities.
The Instagram photos prompted the viewer to take a screenshot and repost it with the correct filter – revealing the Ryan McGinness x Hennessy logo. Those who won were given tickets to the exclusive launch party in different cities.
HENNESSY X HOLIDAYS
We partnered with Drizly to create a social campaign that would encourage our audience to gift from afar during the holiday season.
We created short videos to promote the partnership.
RESULTS
70 million impressions
7 million engagements across all platforms
We created short videos to promote the partnership.
RESULTS
70 million impressions
7 million engagements across all platforms
HENNESSY X NAS
We collaborated with NAS's team to co-create social posts that would live on the rapper's social channels reaching his combined 10M followers and promoted on Hennessy's channels.
HENNESSY HALLOWEEN
We created content around seasonal events such as Halloween.
TASTING NOTES
We partnered with Visual Country to shoot stop-motion videos that'd educate our audience on the different tasting notes found in Hennessy expressions.
HENNESSY TUMBLR
Created editorial content for our Tumblr page.
RESULTS
500% lift on engagement for high performing content
145,000+ followers across all platforms in 2 years
36% increase purchase intent
500% lift on engagement for high performing content
145,000+ followers across all platforms in 2 years
36% increase purchase intent
AWARDS
Webby Awards
Addy Awards - Gold, Silver
Webby Awards
Addy Awards - Gold, Silver
