Challenge: Glenmorangie wanted to go beyond its traditional Scottish roots and appeal to adventurous drinkers in the U.S.
AWARDS
—
Webby Awards Honoree
Gold Addy Award - Cross Platform Campaign
Silver Addy Award - Social Media Campaign
WOMMY Award: Most Effective & Creative Influencer Campaign
—
Webby Awards Honoree
Gold Addy Award - Cross Platform Campaign
Silver Addy Award - Social Media Campaign
WOMMY Award: Most Effective & Creative Influencer Campaign
Social Campaigns
SCOTTISHISMS: SOCIAL VIDEO SERIES
Glenmorangie is hard to pronounce, along with most words in Scots Gaelic.
I came up with a social video series to teach the correct pronunciations.
I came up with a social video series to teach the correct pronunciations.
GLENMO X GOLF
We created a mini-social series for Glenmorangie's partnership with the British Open (that's golf).
At the time, I knew zero things about golf. Now I could probably hold a conversation.
These are Tumblr posts, but we amplified this content across all our platforms.
At the time, I knew zero things about golf. Now I could probably hold a conversation.
These are Tumblr posts, but we amplified this content across all our platforms.
GLENMO X HOLIDAYS
Glenmorangie is not a stodgy spirit to be enjoyed by a fireplace. To continue getting across our new, tongue-in-cheek brand voice and personality–we created a social series that asked our audience to guess holiday songs based on the image. I helped come up with the idea and plan the props and photo shoot.
GLENMO X MIXOLOGY ESSENTIALS
Single Malt drinkers in the U.S. are more adventurous and step up in the category through new and interesting cocktails. We identified two influential mixologists and a photographer with a hefty Instagram following to create a mixology series.
AWARDS
—
Webby Awards Honoree
Gold Addy Award - Cross Platform Campaign
Silver Addy Award - Social Media Campaign
WOMMY Award: Most Effective & Creative Influencer Campaign
—
Webby Awards Honoree
Gold Addy Award - Cross Platform Campaign
Silver Addy Award - Social Media Campaign
WOMMY Award: Most Effective & Creative Influencer Campaign
