Creative director & writer.

Over a decade of experience leading global campaigns, entertainment partnerships, and brand storytelling across advertising, fashion, and technology in New York, London, and Berlin.

Currently Global Creative Director at Zalando, leading brand campaigns, creative strategy, and tone-of-voice for Europe’s largest fashion e-commerce platform across 29 markets. Previously: Creative Director at Amazon and Copywriter at Ogilvy. Also writes fiction and screenplays at simcreates.com.

Shhh… these projects are
under wraps

Due to NDAs, copyright, and other fun stuff,
these pages have password protection.

Ask me on LinkedIn or over email.

Zalando Brand Campaigns

2026

2025-26