Creative director & writer.
Over a decade of experience leading global campaigns and brand storytelling across entertainment, fashion, and technology in New York, London, and Berlin.
Currently Creative Director, Copy & Concept at Zalando, working across brand campaigns and tone-of-voice for Europe’s largest fashion platform across 29 markets. Previously: Creative Director at Amazon and Copywriter at Ogilvy. Also writes fiction and screenplays at simcreates.com.
Ad Council & Alexa
Comic Relief "Red Nose Day"
World of Warcraft 20th Anniversary
Call of Duty: Black Ops 7
The Washington Post: Super Bowl
Cadbury x Prime Video Shorts
Amazon Studios: Yearly Departed
Warner Bros. Studio Tour London
ActionAid Italy & Alexa
Andalucia Tourism Board
Glenmorangie x Marcus Samuelsson
Jimmy Dean Sausages
The Washington Post: Brand Campaign
Costa Rica Tourism Board
Shhh… these projects are
under wraps
2026
2025-26