Creative director & writer.

Over a decade of experience leading global campaigns and brand storytelling across entertainment, fashion, and technology in New York, London, and Berlin.

Currently Creative Director, Copy & Concept at Zalando, working across brand campaigns and tone-of-voice for Europe’s largest fashion platform across 29 markets. Previously: Creative Director at Amazon and Copywriter at Ogilvy. Also writes fiction and screenplays at simcreates.com.

Shhh… these projects are
under wraps

Due to NDAs, copyright, and other fun stuff,
these pages have password protection.

Ask me on LinkedIn or over email.

2026

2025-26