*She loves a good beer
about moi 👋🏼🤌🏼
Hi there! I’m a Creative Director and copywriter with a decade of experience, currently leading creative and design teams in tech and advertising.
I specialize in award-winning, data-driven campaigns that drive behavior change, with extensive production experience working with creative and media agencies. At Amazon, I transformed an in-house creative team, securing its first awards-worthy campaigns.
Bilingual in English and Turkish, I’ve spent most of my career working in the U.S. (NYC) and led creative teams across EMEA from London and Berlin. Currently, I am a Creative Director at Amazon Ads’ EU Brand Innovation Lab, developing innovative, data-driven concepts for brands like Universal Studios, Warner Bros., Paramount, Activision Blizzard, Rockstar, McDonald’s, and EasyJet.
In my free time, I dabble in screen and fiction-writing while working on my new Substack publication. I am a book and film nerd, and I love a little nature escape or cycling adventure on the weekends. I paint for fun and take pride in my delightfully ugly creations.
I have at some point…
*Presented in front of 75+ people at an executive breakfast at Cannes Lions alongside Hyundai’s CMO
*Made a Super Bowl commercial* voiced-over by Tom Hanks
*Tim Cook and Jeff Bezos “tweeted” said commercial
*Was attacked by jellyfish in Puerto Rico
*Earned my team at Amazon its first Cannes and One Show award nominations
*Wrote and shot two branded short films for Prime Video
*Lived in Istanbul, Minneapolis, D.C., NYC, London, and Berlin
*Competed at a breast pump hackathon at M.I.T just to learn more about my client and the target audience
Yes, the M.I.T in Cambridge, Massachussetts
*Had ideas reviewed by and produced for Rachel Brosnahan (exec producer & actress) for an Amazon Studios Original
Also a rebranding campaign reviewed by President Obama!
*Recorded an Alexa experience with comedian and actor Ben Schwartz for Sonic 3 & Paramount Pictures
And also shot a campaign with comedian Guz Khan in London!
*Had a lot of fun and won some awards along the way!
Awards & Recognition
2022 Cannes Lions Creativity Festival Shortlist - Radio & Audio Category
2022 The One Show - 6 Nominations & Merit Award
2022 The Shorty Awards: Silver in Creative Use of Technology
2022 The Shorty Awards: Audience Honor in Creative Use of Technology
2023 & 2020 Media Week Awards Finalist
2022 D&AD: Shortlist - Digital use of technology
2022 Effies: Silver - Experiential shopper marketing
2022 One Show: Shortlist - Creative effectiveness
2022 One Show: Shortlist - Interactive & mobile craft
2022 Clios: Shortlist
2022 Communication Arts: Best in show - Digital advertising
2022 Adweek: Media Plan of the Year - Best use of mobile
2022 Adweek: Media Plan of the Year - Best use of AI/VR
2020 and before: ADDYs, WOMMY
CV
Creative Director at Amazon, London UK & Berlin Germany
2022 to present.
Promoted to Creative Director, writer and moved to Amazon London to lead a global creative team of art directors, copywriters, and designers driving £16M+ in annual revenue.
Sr. Copywriter / Creative Lead at Amazon, NYC USA
2021 to 2022.
Highlight: Led the Brand Innovation Lab team's first-ever Cannes Lions shortlisted campaign for Ad Council & Alexa.
Copywriter at Amazon, NYC USA
2019 to 2021.
Highlight: Wrote and produced two branded short films released on Prime Video. Worked on the release campaign of an Amazon Studios comedy special. Helped launch Alexa Audio Ads.
Copywriter at Ogilvy, NYC USA
2018 to 2019
Transferred to Ogilvy NYC headquarters in 2018.
Highlight: Worked on The Washington Post's first-ever Super Bowl commercial, voiced-over by Tom Hanks.
Copywriter at Ogilvy, Washington, DC USA
2015 to 2018
Promoted from Jr. Copywriter to Copywriter 2017.
Highlight: Was admitted to & competed at a breast pumps hackathon at MIT Media Lab in Cambridge, MA while working on an award-winning campaign for Medela breast pumps.