AMAZON STUDIOS
AMAZON STUDIOS
Yearly Departed
Comedy Special Release Campaign
Background: Yearly Departed is an Amazon Original comedy special produced by Rachel Brosnahan and Bess Kalb, featuring comedians like Tiffany Haddish, Sarah Silverman, Patti Harrison, Phoebe Robinson, Ziwe, and Natasha Leggero—set in a funeral home to bid good riddance to the sh*t show 2020 was.
Execution: To promote the special, I partnered with the Amazon Studios & Prime Video creative team and pitched and wrote "Goodbye 2020," a parody of Goodnight Moon as a farewell to 2020.
Idea: Goodbye 2020
Parody of the "Goodnight Moon" Book
I came up with the idea to write a millennial-woman take on the "Goodnight Moon" book, a childhood icon. Named "Goodbye 2020"—I co-wrote the book and worked with an illustrator to create a printed version.
Animated Book:
We also animated the book into a video and promoted it across YouTube and Prime Video social channels. The book was narrated by comedian Natasha Leggero.
The Physical Book
Press kit: The printed version of the book was sent to hundreds of influential households across Los Angeles and the U.S. to promote the upcoming release.
