Context:
Seeking to capitalize on the then-upcoming Global Running Day during the height of the COVID pandemic, global running brands were looking for full funnel advertising executions associated with online sales channels.

Amazon Brand Innovation Lab created a multi-brand campaign featuring New Balance and Under Armour to celebrate Global Running Day and empower customers to embrace running through Amazon offerings such as storytelling video, Alexa routines, music playlists, running products and customer product reviews.

Amazon’s Global Running Day campaign has become the longest-running multi-brand offering on the Amazon advertising platform. With repeat advertisers every year since inception, it has become one of Amazon Advertisings most successful scalable programs.